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General Running • March 13, 2024

Roka Eyewear Anniversary Sale: 40% Off Best-Selling Frames

roka shields women

What You Need To Know

The Sale

Roka’s 11th anniversary sale

The Discount

Anywhere from 25-40% off best-selling frames

Sale Dates

March 12-24, 2024, shop here

roka sunglasses sale

Roka Cade 2.0 (photo courtesy of Roka)

Roka’s Best Sale Yet

To celebrate its 11th year anniversary, Roka is offering a huge discount on some of its most popular performance frames

If you’re unfamiliar with Roka, they’re an Austin-based brand that designs and manufactures premium eyewear for athletes, both competitive and recreational. Consider them a bridge between throwaway glasses like Goodr (sorry, it’s true) and designer glasses like Gucci. 

Their innovation focuses on better performance through design, from interchangeable nose pads for a perfect fit to a customized feel of the frames. We wear Roka eyeglasses here at Believe in the Run and can confirm they are the best out there. 

woman wearing roka sunglasses

Roka Oslo 2.0 (photo courtesy of Roka)

Of course, great quality comes with a premium price, and while we think Roka has always been reasonable for the return on product, their anniversary sale offers prices that can’t be beat. Simply put, if you’ve been waiting on the fence to buy Roka, now is the time to get the glasses you’ve been waiting for. We promise you see a lower price point on them anytime soon.

Check out some of our favorite frames (we currently rock the Oslo and Rory) and look your best for all those summer fit checks. 

You can shop the entire performance collection here, or see our picks below. Sale ends March 24, 2024.

Shop Our Favorite Roka Frames


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Robbe Reddinger
Senior Editor
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Robbe is the senior editor of Believe in the Run. He loves going on weird routes through Baltimore, finding trash on the ground, and running with the Faster Bastards. At home in the city, but country at heart. Loves his two boys more than anything. Has the weakest ankles in the game.

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