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General Running • December 14, 2023

Hoka Ora Primo is the Holy Trinity of Comfort

hoka ora primo - feature black

What You Need To Know

The Shoe

Ora Primo, a slip-on mule combining road, trail, and recovery elements

Key Features

Insulated puff upper, soft knit collar, round elastic lace system, rubber outsole

Price & Availability

December 14 for $120

hoka ora primo - forest lateral side

Hoka Ora Primo in forest green / © Hoka

Ora-cular Spectacular

Hoka has made its name on taking cushion and comfort to their limits. Whether it’s the max cushion Bondi or the Ora recovery slide, staying in the safe zone is the preferred path when wearing their shoes. Bigger is mostly better, and nothing says that more than the all-new Hoka Ora Primo, a recovery mule that blends trail aesthetics with streetwear versatility, wrapped in a whole “ain’t no shame in staying home” vibe. It’s everything all at once.

Elastic lace system / © Hoka

No detail has been overlooked in the Ora Primo, from the soft knit collar to the elastic lace system to the insulated puff upper. The design looks like an amplified version of both the original Hoka Ora mule and the Teva ReEmber, which makes sense since both slip-ons come out of the Deckers X Lab innovation department. And, as High Snobiety pointed out, there’s definitely a nod to the KidSuper Suicoke mule from last year, most notably in the chunky lace styling.

hoka ora primo - forest green back

Soft knit collar / © Hoka

This is the the most premium slip-on from Hoka, following the Restore TC and the original Hoka Ora (both were ‘meh’, in my opinion) and I gotta say– it looks like this one actually had a lot of thought put into it. I’m a sucker for crossovers, and the way the Ora Primo combines the road/home/trail (the running equivalent of “live laugh love”) into a holy trinity of versatility hits me right in the sweet spot. The protective toe bumper, zig-zag stitch detail and reflective branding on both the bird logo and lace loop are all nice touches.

hoka ora primo - black above

Zig-zag stitch details on vamp / © Hoka

And while the shoe doesn’t have a Vibram-level outsole like many of the shoes in Hoka’s 2024 trail line, it’s at least made of 30% recycled rubber. Which means that yes, you can wear this outside, whether that’s on a city sidewalk or around the campsite. 

The Hoka Ora Primo will release in three colorways: vanilla, black, and forest floor. It will be available on December 15, 2023, for $120.

Shop Hoka Recovery - Men Shop Hoka Recovery - Women
hoka ora primo - black outsole

Outsole made of 30% recycled rubber / © Hoka


Have something to say? Leave a Comment

  1. Kristian says:

    It will be available on December 15, 2024,

    not 2023?

    1. Robbe says:

      Thanks for the correction!

  2. Ethan says:

    Man, Hoka just can not keep anything in stock.

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Robbe Reddinger
Senior Editor
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Robbe is the senior editor of Believe in the Run. He loves going on weird routes through Baltimore, finding trash on the ground, and running with the Faster Bastards. At home in the city, but country at heart. Loves his two boys more than anything. Has the weakest ankles in the game.

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