We’re always excited to talk about running tech, and there are few companies that meet the standard of GORE-TEX and its lifetime-guarantee level of quality. This week we talk to Kirk Christensen, Innovation Leader in Footwear at GORE, about developing GORE-TEX for shoes, why and how waterproof shoes are good for running (not just in the rain), and why their standard is so much higher than other waterproof technologies. Kirk is just a real down-to-earth dude so it was a really fun conversation for the tech geek inside of us.
Learn more about GORE-TEX ➡ https://www.gore-tex.com/footwear
This episode is sponsored by Inside Tracker, which helps you optimize your body and running, using science and technology to deliver ultra-personalized guidance for your training and health. Drop listeners save 25% on any product (no code necessary): https://www.insidetracker.com/dropin