Weighs 9 oz. (256 g.) for a US M8.5 / 7.5 oz. (214 g.) for a US W7
Green thumbs-up for the recycled materials
This barely feels like an On shoe, and we kinda dig it
Maybe it’s a collection of On’s greatest hits
Available now for $140
LINDSAY: “A first impression is not a last impression.” I don’t know who said that, but I’m saying it now because that’s exactly how I feel about the On Cloudgo.
It might come as a shocker to you, but I don’t have much history with On. I don’t have the longest history with running, either, but even a blind person could see how popular On has become. I’ll admit, however, that I didn’t have high expectations for the Cloudgo from a runner’s perspective, just because of BITR’s previous run-ins with the Swiss brand.
My first impression reinforced my fears, but the Cloudgo and I have grown closer over our 30+ miles together. It’s become a close friend and proven that any impression can change.
MERCER: On finally has a grip on its Helion foam and Speedboard technology, and it’s kicked production to 11. We’ve been getting models left and right, with particular stars in the max-cushion lane, like the Cloudmonster and Cloudstratus. We haven’t seen On nail the mid-cushion daily trainer yet.
Could this be the time they turn things around?
ADRIENNE: I had no idea that the Cloudgo existed until I found out I would review it. Either I was inattentive, or the Swiss brand was sneaky like that. Anyway, Given recent winners in the Cloudmonster and the promising (for some at least) Cloudrunner, I was intrigued to see how the Cloudgo would, ahem, go.
Could this be another entry by On that receives favorable reviews from the BITR bunch? Read and find out.
But first, what were the Swiss engineers up to in the shoe construction? Unlike its mild support sibling, the Cloudrunner, the Cloudgo is a neutral daily trainer with a full-length Helion midsole. I’m still not sure what Helion is made of, but it feels nice here.
On’s signature Cloud Tec features too, but it’s done differently. The clouds come in closed channels, meaning that On was listening to the growing voices talking about debris getting stuck and disrupting their running flow. Underneath, it looks more like a traditional trainer. On loyalists may not like the change, but those wishing to experiment with the brand for the first time may be more attracted. According to On, the shoe carries an 11mm drop and weighs in at 214 g. for a US W7. Slowly, On is figuring out how to take the weight off.
Up top, we have an 85-90% recycled polyester upper. Spoiler alert: it looks fantastic. Flat laces lock the foot down and feature an asymmetrical-type eyelet configuration in the forefoot. 3D-printed designs wrap around the midfoot, adding style and perhaps providing more structure to the upper.
If there’s one thing On does right again and again (maybe minus the original Cloudboom), it’s make pretty shoes. A well-padded heel collar and tongue hold the foot nicely without feeling overly bulky and heavy.
On is marketing the Cloudgo as a gateway-to-running shoe for newer runners, though I’m not sure why. I think anyone can enjoy a comfortable, lightweight daily trainer, but let’s see if the Cloudgo has a different idea.
Lindsay is an optometrist by day and runner by… all other hours. Originally from south Florida, Lindsay started running with Believe Run Club when she moved to Baltimore and the rest is history. When she’s not running or fixing eyeballs, you can find her exploring with her dog, Iris, or grabbing a beer with friends.
All-time favorite shoes: Asics Novablast, Saucony Endorphin line, Nike Vaporfly NEXT%More from Lindsay
Mercer is a collegiate athlete at the University Of Lynchburg, majoring in being awesome. He’s also extremely talented at folding shirts during GRIT packing at the Believe in the Run HQ.
All-time favorite shoes: Asics Gel-Kayano Lite, Hoka Clifton 6, On CloudmonsterMore from Mercer
Adrienne has been running since she can basically remember but has been running the roads and XC courses of the Houston and College Station: TX area for the past decade. When she’s not running, she maintains her busy sport psychology and counseling practice and has ambitions of living in the mountains someday.
All-time favorite shoes: Saucony Endorphin Speed (any model), ASICS Metaspeed Sky, New Balance Rebel v2.More from Adrienne