Puma and Heliot Emil Drop an All-Black Deviate Nitro Elite Trail

Industrial Art

Puma continues to make smart picks when it comes to collaborators. Heliot Emil is a Copenhagen-based label founded by brothers Julius and Victor Juul, which has gained attention for its monochromatic high fashion that regularly draws inspiration from industrial design, performance gear, and conceptual art. 

Heliot Emil draws a different crowd, far from Puma’s usual colorful palette, but the gear stays rooted in real performance. Like the first drop, it’s minimalist, functional, and part of a broader shift toward design that feels current. No nostalgia. No gimmicks.

Stealth Runner

The standout of the collection is a reworked Puma Deviate Nitro Elite Trail, featuring a seamless upper and quick-pull toggle closure that makes it look clean and streamlined. This is what Batman would wear for the trails. 

To complete the ultra-clean cut uniform, the apparel includes new tank tops for men and women, a pair of shorts, a technical vest, and a lightweight jacket. All-black, sharply cut, and tuned for motion.

There’s no branding overload, no superfluous detailing. What matters is how the materials feel, how they move, and how they support motion without dictating style.

The Bigger Picture

This drop fits into a broader pattern we’ve seen in running collabs: brands leaning into function-forward aesthetics without sacrificing cultural weight. Heliot Emil, in this case, isn’t pretending to be a running brand. Instead, it lends its precision-focused design language to a sport that increasingly values clarity over noise.

Puma x Heliot Emil is back with a second drop, you can pick up the pieces at puma.com.