Drawing from his experience as an Olympic athlete and Sweden’s exceptional legacy of running, Peter Häggström Lindecrantz founded YMR Track Club in an effort to bring vintage design and high-quality, Swedish-made apparel to the run market, all at a reasonable price point. We talk about how he managed that, his history as a runner, and a lot more.
Give the audio podcast a listen below, or head further down for the video intro.
Watch The Intro
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