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General Running • May 3, 2024

New Balance Launches Annual Grey Days Event for 2024

new balance grey days - 1080 feature

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Annual New Balance Gray Days event


Celebrating the color that made New Balance iconic


May 1-May 30,

new balance - andrew reynolds

Just Andrew Reynolds on a megaphone

Say Hey to Grey

Nobody makes grey as colorful as New Balance. The end result of their dedication to the color and all its hues has made the brand synonymous with it. Along the way, they’ve created fashion and sport icons, which will see updates in the annual Grey Days event, a celebration of the color and its ubiquitous presence within the New Balance family kicks off this week with updated colorways in various models occurring throughout the month of May.

new balance grey days - 1080 grey

New Balance 1080v13 ‘Grey’

Notable releases include a global launch of a limited-edition District Vision x New Balance SC Elite v4 collaboration (May 23), as well as a range of associated apparel. On May 20, the Fresh Foam X 1080v13 ‘Grey’ launches, with suede detailing and a classic, tonal grey colorway that seek to provide a heritage-inspired take on New Balance’s pinnacle running shoe.  

The initial launch of Grey Days on May 1 saw the new and existing Grey styles from the lifestyle, performance, Numeric, and kids ranges, including the 327, 574, 550, and a selection of timeless Grey apparel.

new balance - 9060 grey days

New Balance 9060

Additionally, New Balance will release a short film titled “Grey Days” on May 10, paying homage to the brand’s impact on the many facets of global sneaker culture from sport to street, and everything in between. There will be seven vignettes leading to one seven-minute film, each vignette will portray a different aspect of the brand’s history. The film, from new imprint American Haiku, was written in collaboration between creative directors Thom Glover & Daniel Wolfe, alongside Elliott Power, director of photography Norm Li, with perfectly realized 1960s retro animation from Stray London and still photography by Samuel Bradley.

The Grey Days collection will be available in stores with suggested retail pricing from $60 – $265 USD.

You can view the entire Grey Days collection at

new balance grey days - 574

New Balance 574

new balance grey days - 1080 grey (2)

Grey Days apparel


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Robbe Reddinger
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Robbe is the senior editor of Believe in the Run. He loves going on weird routes through Baltimore, finding trash on the ground, and running with the Faster Bastards. At home in the city, but country at heart. Loves his two boys more than anything. Has the weakest ankles in the game.

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