New Balance Launches Annual Grey Days Event for 2024

Say Hey to Grey

Nobody makes grey as colorful as New Balance. The end result of their dedication to the color and all its hues has made the brand synonymous with it. Along the way, they’ve created fashion and sport icons, which will see updates in the annual Grey Days event, a celebration of the color and its ubiquitous presence within the New Balance family kicks off this week with updated colorways in various models occurring throughout the month of May.

Notable releases include a global launch of a limited-edition District Vision x New Balance SC Elite v4 collaboration (May 23), as well as a range of associated apparel. On May 20, the Fresh Foam X 1080v13 ‘Grey’ launches, with suede detailing and a classic, tonal grey colorway that seek to provide a heritage-inspired take on New Balance’s pinnacle running shoe.  

The initial launch of Grey Days on May 1 saw the new and existing Grey styles from the lifestyle, performance, Numeric, and kids ranges, including the 327, 574, 550, and a selection of timeless Grey apparel.

Additionally, New Balance will release a short film titled “Grey Days” on May 10, paying homage to the brand’s impact on the many facets of global sneaker culture from sport to street, and everything in between. There will be seven vignettes leading to one seven-minute film, each vignette will portray a different aspect of the brand’s history. The film, from new imprint American Haiku, was written in collaboration between creative directors Thom Glover & Daniel Wolfe, alongside Elliott Power, director of photography Norm Li, with perfectly realized 1960s retro animation from Stray London and still photography by Samuel Bradley.

The Grey Days collection will be available in stores with suggested retail pricing from $60 – $265 USD.

You can view the entire Grey Days collection at newbalance.com.