247 Drops SS25 Running Apparel Collection, Featuring Realtree Camo

Calling All Camo

It’s almost wrong that a British running brand is the first to bring a full Realtree camo set to running. But if someone’s going to do it, then it may as well be 247, the performance wear arm of Represent, one of the fastest growing British fashion brands. 

Realtree is front and center in 247’s just-announced Spring/Summer 2025 collection, a 65-piece set focused on natural color palettes. Staple performance pieces comprise most of the collection, while a handful of pieces make their first appearance, including a lightweight, windproof gilet (running vest, for all you Yankees) and a running quarter zip.

On the camo front, 247 is capitalizing on the recent sell-out success from its parent brand’s ‘Represent x Realtree’ mainline collection, bringing the same look and feel to running. Core training items within the line will take on the backwoods pattern, including the 2-in-1 Short, Hooded Training Jacket, and Bucket Hat. 

In addition to the muted tones, the collection will also include a bright flash of spring with the new “Speed Green” colorway. The colorway finds its way into key pieces, including the Motion Oversized Hoodie and Contour Run T-Shirt. The new Motion design makes its way across the line, with a topographic-style pattern popping up on shorts and accessories alike.

With a focus on technical innovation and functionality, the upgraded fabrics within the range include technical meshes with seamless designs. Additional features include sweat-wicking and antimicrobial treatments for increased performance and sustainability before, during, and after workouts.

The entire set takes inspiration from Rivington Pike, a popular running destination in the hometown of Represent founder and creative director George Heaton. In designing the apparel, a concerted effort was made to complement the Arc-2 Trainer, 247’s initial entry into performance footwear.

Currently, the apparel is only available in men’s sizing, but we can expect to see women’s silhouettes coming later in 2025.

The 247 SS25 collection is available now and can be found at representclo.com/247 or at the shop link below.