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Our monthly dispatch of the best things brewing in run culture
The month’s best running drops, collaborations, and special releases
Kith, Adidas EQT, Hoka, Brooks, Berlin Braves, The North Face, Hermanos Koumori, Literary Sport
Kith x Adidas
I will be honest with you, the moment that TheRocker appears in the latest Satisfy video campaign, slamming the accelerator of a desert dune buggy in tandem with Turnstile’s “Never Enough,” is probably the most exciting marketing I’ve seen in a long time. Not since that Tracksmith dude took his shirt off while running in “The Year of the Amateur,” have I felt as hyped about going for a run.
Lately, I have seen many people wearing running shoes while walking in the street, which has led me to wonder about the benefits and drawbacks of walking around in plated shoes and super-soft foams. However, the running gear today looks quite good and is probably more exclusive than regular shoes at the moment.
Hermanos Koumori
As marathon season moves into full swing, we closed out summer with a slew of drops in the run culture sphere. Yes, the much-teased shoe from Satisfy, but also plenty more models and collaborations, including a beautiful Adizero Guidance 91/25 as part of the EQT collection and a flowery set of apparel and shoes from The North Face. There’s also a beautiful Nissan Tsuru street racing-inspired set from Hermanos Koumori, centered around the Mexico City Marathon.
There’s plenty more coming in September, but here are some of our favorite things in run culture from the past month.
Well Equipped
Adidas released the experimental running shoe that combines the aesthetic of the EQT line with the technology of their top-tier running shoes. The Adizero Guidance 91/25 is one of the most beautiful shoes of the year. It’s unfortunately as limited as it gets, with only 50 pairs released per region and a hefty price of $500.
New Old Era
Kith’s “Running Through the Decades” capsule runs through Adidas history with six silhouettes that each mark a distinct era of the Sport: the SL 72, New York, Oregon Ultra Tech, Supernova Cushion 7, Energy BOOST, and Adizero Boston 13. Unified by a crisp white, silver, and cream palette with metallic hits and subtle Kith branding, the pack is definitely a streetwear statement.
Street Racer
The three-piece drop, released via a pop-up, was created in collaboration with Mexican illustrator David Rocha, drawing inspiration from three local pillars: the camaraderie that defines both the marathon and daily life; the Nissan Tsuru, a late-90s urban cult classic; and the graphic-heavy world of local tuning culture. As a finishing detail, the capsule features the number #181, referencing the brand’s studio address in Mexico City.
Water Wings
In very Soar fashion, their new hydration vest is not called a vest, but a minimal “anatomy-first” garment. The design is smaller and a closer fit than your typical vest, but virtually disappears in motion, even while stashing fuel and gear in eight integrated pockets. It includes curved HydraPak flasks that hug your torso. This kind of innovation isn’t cheap (around $335).
Book It
Literary Sport is the perfect example of the new luxury in running fashion. This means gear that focuses more on the style and materials, but is usable enough for your run. This is something you might use after a workout, rather than during it. Their fall-winter lineup brings new jackets, shorts, thighs, shirts, a wind-resistant pant, and even a cardigan. If I had the money, I would buy it all.
Be Brave
Bandit returns to Berlin for a second time to collaborate with the running crew Berlin Braves. Both known for their unique apparel around race season, their new collaboration builds on the previous one with the optical line motif. The drop includes raceday items like the speed suit, the Men’s Drift™ Racing Singlet, Stamina™ Lyra Race Crop, Cadence™ 7 Pocket Half Tights, and post-run apparel, including a balaclava.
Earthen Wear
London designer Jean-Luc Ambridge Lavelle (J.L-A.L) puts a progressive spin on Hoka’s carbon-plated trail runner, adding muted earth tones, color-shifting reflective overlays, and other sleek touches. Don’t let the style fool you; it’s still loaded with high-energy foam, a Vibram Megagrip sole, and a serious ultramarathon pedigree.
Flower Power
Part of TNF’s top-tier Summit Series, this floral-patterned range is designed to celebrate the hardy beauty of alpine flowers while thriving in extreme mountain conditions. A range of items, from shoes to jackets, but the definitive standouts are the shorts and the vest, both featuring a refreshing floral print.
RSVP Here
Brooks teams up with Chicago’s RSVP Gallery (home to the design visionary Don C) to give the trail-ready Caldera 8 a street‑smart makeover. This limited-edition version features a ripstop fabric upper in khaki-trench tones, a custom lace toggle, and sculptural raised panelling— plus a bubble RSVP badge over a reworked heel counter— bringing subtle texture and attitude to its rugged roots.
Clubbing in Berlin
In preparation for the upcoming Berlin Marathon, New Balance is back to take over a public kiosk in the last 500 meters of the iconic race finish line. The Clubhouse kiosk serves as a meeting point for weekly runs, shoe testing, scavenger hunts, and a space for food, coffee, and parties. This year, they’re teaming up with buzzing run crew Load Berlin to bring the community together at the already iconic spot.
Desert Rock
It finally launched, and our thoughts on the actual shoe can be seen here. However, the video campaign to release the Rocker was so effective that it caught everyone by surprise. A simple creative brief, a car flying in the desert, while “Never Enough” by Turnstile plays in the background. It did not have a person running or much of the shoe. However, all the ingredients of great sports marketing are present. I definitely want one.
Research Department
One of the standout pieces of the latest Bandit FW25 collection is their collaboration with eyewear brand Research Studios. The UNCUT and PACE models, freshened up in exclusive “Black, Red, Cooper and Dijon” tones, sport a sculptural frame and an open-lens geometry that maximizes airflow and keeps the focus clear at high speeds. Purpose-built for running, these sub‑$250 shades come with co‑branded cases and cloths.
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Alfredo is a runner, writer, creative director, and cultural analyst based in Berlin. After years as a casual runner, his move to Berlin transformed his running into a vital practice for mental health and a source of tranquility during cold, early morning runs. His interest in clothes comes from uniforms and sportswear, combined with a love for innovation and research—which might explain why he meticulously charts his winter running gear.
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