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Join ASICS and BITR For The Blue Jean Mile

asics blue jean mile

We know the last year has been hard on a lot of us. Not just as runners, but as people navigating the depression, stress, and anxiety of a pandemic and life in general.

So it’s pretty appropriate that for the month of May (Mental Health Awareness Month), ASICS is helping to bring awareness around the importance of mental health with the Blue Jean Mile.

After all, the name ASICS is an acronym for “Anima Sana in Corpore Sano,” which literally translates to “a sound mind in a sound body.”

Why The Blue Jean Mile?

Last year, ASICS athlete Johnny Gregorek set the world record for the Blue Jean Mile, running a 4:06.25. His goal for the event was to raise awareness and funds for the National Alliance on Mental Illness of NYC (NAMI-NYC). In an effort to build an annual event around Gregorek’s efforts, ASICS is leaning into the work he started to elevate the importance of mental health and finding the ultimate balance.

How It Works

ASICS wants you to join this year’s Blue Jean Mile event (May 1 – May 30) by signing up through their partner Race Roster, throwing on your favorite pair of Levi’s or denim jeans, and running your best mile. ASICS will donate $40,625 (in honor of Gregorek’s mile time) to NAMI-NYC, and you, too, can donate during the race registration process.

After you run your mile, you can seamlessly upload through Runkeeper, or if you use an alternate tracker, simply upload your run to the Race Roster page and you can see where you land against ASICS athletes and other competitors across the country.

Here at Believe in The Run, we’ll be running our mile on May 2 with a bunch of runners from the Faster Bastards run crew here in Baltimore. We’re super stoked to be a part of this effort with ASICS, because we all have or know someone who has dealt with mental illness. Also, we get to run in a pair of blue jeans and while praying to the chafing gods to spare us any pain.

Register For the Blue Jean Mile

More about the National Alliance on Mental Illness

NAMI NYC works to educate, advocate, listen and lead to improve the lives of people with mental illness and their loved ones.​​

What started as a small group of families gathered around a kitchen table in 1979 has blossomed into the nation’s leading voice on mental health. Today, they are an alliance of more than 600 local affiliates who work in the community to raise awareness and provide support and education that was not previously available to those in need.


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