Select BITR Apparel On Sale. Shop Now
Run Culture • November 15, 2024

Puma Deviate Nitro 3 X The Brooklyn Circus Brings the Caribbean Spice

puma x brooklyn circus - feature

What You Need To Know

The What

Fall/winter 2024 collection from the Swedish running brand

Key Details

Deviate Nitro 3, T7 Half-Zip Track Jacket

Availability

$65 to $170

puma x brooklyn circus - shoes

New colorway of the Puma Deviate Nitro 3

Circus Masters

Puma and The Brooklyn Circus (BKc) have teamed up for a new collection that pays tribute to New York City’s vibrant Caribbean-American communities and their influence on hip-hop and reggae. This collaboration celebrates the colorful music and style that the Caribbean diaspora brought to NYC, becoming an essential part of the city’s cultural fabric. It’s a tribute to the communities that made waves in music and fashion, from the streets of Kingston to the boroughs of New York.

puma x brooklyn circus - jersey short

Nitrolicious

With running being a core element of Puma’s identity, it’s no surprise that one of the standout pieces in the collection is a revamped version of the Deviate Nitro 3. This bouncy, everyday trainer is already one of Puma’s most impressive shoes of 2024, and honestly, it’s already quite the head-turner. Now, The Brooklyn Circus has brought its signature touch, incorporating a rich chocolate brown palette mixed with sunshine-dipped orange and pink accents, capturing the spirit of the collection.

puma x brooklyn circus - turned around

Beyond Running

The creative direction for the collection comes from Ouigi Theodore, founder of The Brooklyn Circus. Known for his trend-setting vision, Theodore blends high-quality craftsmanship with the vibrant aesthetics of dancehall, reggae, and NYC street style. His work frequently pays homage to his Haitian roots and the broader Caribbean influence in New York. “Caribbean culture has always been the pulse of New York’s cultural heartbeat,” Theodore states.

Other pieces in the collection dive into hip-hop territory, such as the retro-inspired knitted V-neck sweater and the T7 half-zip track jacket—all embodying elements of vintage fashion infused with modern street style.

Where to Get It

More than just a clothing line, the PUMA × The Brooklyn Circus collaboration is a celebration of cultural legacy. It’s a visual and emotional tribute to a rich history that helped shape NYC and continues to influence global culture.

The collection dropped on November 1, 2024, available on both brands’ websites, in select PUMA stores, and at BKc’s Brooklyn and SoHo locations.

SHOP PUMA X BKC

 

puma x brooklyn circus - white shoe (2)
0
Comments

Have something to say? Leave a Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

the
Authors

Alfredo Mejia
Run Culture Editor

Alfredo is a runner, writer, creative director, and cultural analyst based in Berlin. After years as a casual runner, his move to Berlin transformed his running into a vital practice for mental health and a source of tranquility during cold, early morning runs. His interest in clothes comes from uniforms and sportswear, combined with a love for innovation and research—which might explain why he meticulously charts his winter running gear.

More from Alfredo
Shoe Size

7.5

Fav. Distance

21K

PRs
  • 4:00

    26.2
  • 1:52

    13.1
  • 48:26

    10K
  • 24:26

    5K
Previous Post
Next Post
Previous Post
Read Article girl with sunglasses in forest green running shirt
Run Culture • November 15, 2024

UNNA, the Swedish Brand Creating More Room for Joy

Next Post
Read Article november run culture - feature
Run Culture • November 15, 2024

The Run Culture Dispatch: November 2024 Edition