Puma’s Nitro Lab pop-up and shakeout run
London’s Institute of Contemporary Arts
April 24-26, 2026
Pop-ups are the best parts of running marathons — sorry, but it’s true. Alright, Medal Monday is a bit of a flex, but it’s balanced out by the fact that you can barely walk. So, pop-ups it is. Besides, pop-ups let friends and family in on a bit of the magic, since they won’t be able to literally toe the start line with you otherwise.
And, when you’re not the presenting sponsor for a marathon, you have to give your pop-up a little bit more oomph. Just think about New Balance with its marathon houses or Tracksmith with its van — they’re often more memorable than the crowded mall-like experience of the expo floor itself. Now, it’s Puma’s turn to (unofficially) take over England’s capital city.
Yes, the London Marathon is right around the corner, and the Puma Nitro Lab, housed in the Institute of Contemporary Arts, is designed to be the go-to running hub for the weekend. Then again, everyone says that. Every pop-up is meant to be the coolest, the loudest, and the most fun.
In Puma’s case, though, the Nitro Lab promises customization at every turn, from the aglets on your shoelaces to graphics on your clothing, making custom pieces to commemorate the weekend better than a package from Marathon Photos. Oh, and you can compete against fellow runners in the 1K Energy Race and a one-try claw machine to rack up prizes.
After that, grab coffee from Flat White or F*ck Off (yes, that’s their name), and get ready for a Saturday morning shakeout run with newly signed hybrid athlete, Lucy Davis.
It’ll be a busy weekend, but what more could you ask for?
If you find yourself gearing up for a trip to London and want to explore the Puma Nitro Lab, you’d better be ready to beat your jet lag. The good news is that the Nitro Lab (The Mall, London SW1Y 5AH, United Kingdom) opens early and often, so here’s when you can stop by:
Also, Puma will have plenty going on at its London flagship store (376-384 Oxford St, London W1U 1EF, United Kingdom), so here’s when to give HQ a visit:
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If you read it on the website, there’s a good chance Ryan has been involved in some way. As the editor-in-chief and review coordinator, he’s in charge of dotting the i’s, crossing the t’s, and making sure that the affiliate links are squared away. When he’s not doing that, he’s logging miles with just about every run club in Baltimore, snapping photos on his latest film camera find, or simply existing with his two cats, Luna and Stache.
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