We independently review everything we recommend. When you buy through our links, we may earn a commission.
New Hoka collaboration with cycling brand Maap
Tecton X 2, a race day trail shoe with parallel carbon fiber plates and supercritical midsole
$230, July 15
Hoka x Maap Tecton X 2
It is no surprise that the worlds of cycling and running intersect, brands like Portal are conceived on the idea that runners cycle and cyclists run. And now there is no clearer example than this new collaboration.
Hoka and Maap have teamed up for a limited-edition Tecton X 2 (our top trail shoe of 2023) that drags trail running into cycling territory. Maap, a Melbourne-based cycling brand known for its sleek technical kits and subtle streetwear crossover, brought its complete design vocabulary to the table. The result isn’t a hybrid; it’s a collision that looks great on the trails as well as in the coffee shop.
The “Limeade” colorway leads with high-vis intent: lime laces, aqua lining, and a reflective striping pulled straight from Maap’s riding apparel. Although the stripe might seem simple, fans of Maap probably went bananas with this.
Splatter paint detailing and hot melt overlays echo the brand’s signature visual language, a blend of utility and surface tension. Underneath, Hoka’s platform stays intact: dual carbon plates, ProFly X midsole, Vibram Megagrip outsole.
Maap isn’t new to collaborations, past work with P.A.M., The Arrivals, and gravel teams has built them a quiet reputation for design-forward moves. But the Hoka release feels broader. It’s launching through a mix of early access (July 11 at Maap stores) and global online release (July 15), backed by GroupTherapy events in Berlin, LA, and Melbourne.
Maap’s influence turns the Tecton X 2 from a technical trail tool into a visual statement piece. It’s still runnable, still built for mixed terrain, but it doesn’t read like typical performance gear. For Hoka, it’s another right step into design-forward territory. For Maap, it confirms that their design DNA translates across disciplines. And for anyone watching, it’s proof that the future of runwear isn’t just about performance; it’s about point of view.
Shop Hoka
Have something to say? Leave a Comment
Alfredo is a runner, writer, creative director, and cultural analyst based in Berlin. After years as a casual runner, his move to Berlin transformed his running into a vital practice for mental health and a source of tranquility during cold, early morning runs. His interest in clothes comes from uniforms and sportswear, combined with a love for innovation and research—which might explain why he meticulously charts his winter running gear.
More from Alfredo
