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Run Culture • January 13, 2025

Asics x Nonnative GEL-YETITOKYO HI GTX Offers a Fresh Take on Rugged Style

asics x non-native - feature

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What You Need To Know

The What

Asics and Nonnative release their waterproof collab boot

Availability

Jan 11, 2025

Availability

$260

Asics x Nonnative GEL-YETITOKYO HI GTX

Japanese Joints

The new year just kicked off with a bold statement in footwear, courtesy of a collaboration between Asics and Nonnative, a Japanese fashion label renowned for its minimalistic and functional approach to design. Founded in 1999 by Takayuki Fujii, the brand has gained a loyal following for its contemporary aesthetic that blends utility, comfort, and understated elegance.

asics x non-native - lake
asics x non-native - side

From Y2K Origins to Modern Innovation

The partnership has reimagined the GEL-YETITOKYO HI GTX, a model that has evolved from its origins as a 2000-era “after-sports” shoe into a contemporary blend of performance and style. It was first introduced in 2000, offering recovery-focused comfort after rigorous activities. 

This iteration elevates the classic design with modern features and a versatile aesthetic. Adding premium materials like rich brown suede and advanced technology such as GORE-TEX for premium weatherproofing. A major update is the QuickLace system, which makes the boots easier to slip on and off while adding a sleek, functional touch. Subtle branding and a GEL-cushioned midsole ensure that style and comfort remain at the forefront.

Practically Timeless Style

The collaboration embraces the growing trend of reviving archival designs with a modern twist. The rugged mid-rise silhouette combines the durability needed for nature hikes with the sophistication to complement urban wear. The Brown Storm colorway balances earthy tones with a cream-white interior, offering understated elegance. Added features like a lugged outsole provide traction for diverse terrains, making the boots as practical as they are stylish.

asics x non-native - in water

Where To Find Them

The Nonnative x Asics GEL-YETITOKYO HI GTX boots launch on  January 11, 2025. They are available in men’s sizes and can be purchased through ASICS, nonnative, and select online and in-store outlets.

This is not the first collaboration between these brands, but the GEL-YETITOKYO exemplifies the exciting potential when running brands that join forces with creatives merge fashion, functionality, and heritage.

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asics x non-native - grass
asics x non-native - toe
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Authors

Alfredo Mejia
Run Culture Editor

Alfredo is a runner, writer, creative director, and cultural analyst based in Berlin. After years as a casual runner, his move to Berlin transformed his running into a vital practice for mental health and a source of tranquility during cold, early morning runs. His interest in clothes comes from uniforms and sportswear, combined with a love for innovation and research—which might explain why he meticulously charts his winter running gear.

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