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Running brands appear in Paris twice a year to show what they have in store for the coming seasons
June 23-27, 2026
Spring/Summer 2027 apparel releases, shoes, and collaborations
Paris was burning, with temperatures reaching 100 degrees. The appeal of Paris Running Week comes from moving through the city, walking between showrooms, running into creators, buyers, media, brand teams, and fans in the streets. That informality has always made the week feel distinct.
This year, however, the heat changed the experience. Many galleries and showroom spaces had limited or no air conditioning, and being on the streets was definitely not an option. For once, a corporate conference hall with reliable cooling would have felt like a dream.
The conditions also placed real pressure on the brand teams working during the week. Sales, PR, marketing, and showroom staff spent long days greeting visitors and presenting collections in uncomfortable heat. It was not an easy week, but the grind continued.
More brands are finding a clearer voice, refining their product language, and evolving without simply copying one another. The week also included a growing number of events beyond the buyer and media circuit, opening the spaces to a wider running community.
This is still a commercial week: brands are there to meet buyers and present their products. But the surrounding energy matters. There were multiple runs and at least one party almost every day, which gave the week a broader sense of community.
Trail shoes for everyday
Brooks’ new Cascadia SE feels like a strong step for the brand. It keeps the foam and upper from the regular model but removes the heavier branding and shifts the focus toward color. Brooks is also bringing back the Glycerin 12 as a lifestyle model, updated with new materials and colors. There’s also an Alex Zono collaboration coming up, featuring a single silhouette across two colorways.
The future is feathers
Unna’s main innovation was its feather fabric: an ultra-light, soft, semi-translucent grid material designed for shirts, long sleeves, and tops. Also, new colors for its well-known striped shirt, along with an updated version of its running pants that can be unzipped to a cropped runner shape. Unna introduced a longer running short and a new jacket that feels soft and refined while still being intended for performance.
No rest for the best
Satisfy’s biggest update came through its women’s line, led by a new bra system and a notable new fabric. The brand also updated core styles, including the River shirt, now offered in a short-sleeve, laser-perforated version. Auralite pieces featured laser perforations inspired by Western motifs, while Space Lace returned in new colors. The MothTech line also received a new set of prints. A sneak peek into the next Levi’s collaboration, alongside rumors of a store opening very, very soon.
No photos, please
Bandit had a no-photo policy, but the brand presented its upcoming autumn/winter collection, inspired by the work of artist Ruth Asawa. The direction was quieter and more textural, with natural fabrics, subtle line patterns, and strong-looking base layers. The brand also shared an early preview of what it is developing for next year. That side of the collection had more color and lightness, with interesting fabrics, half-tights, and prints that are likely to sell quickly.
Shades, shades, shades
Portal previewed its upcoming sunglasses in prototype form. The final colors and materials are still being refined, but the shape was already clear and convincing. The brand also showed new prints and apparel pieces. Its updated half-tight features a larger back pocket and side pockets made of soft Dyneema fabric. Other highlights included a new Polartec sweater, positioned as the next iteration of the popular Alpha Direct style.
Built to last
Norda centered its presentation on the upcoming color options for its styles, but the main focus was on Norda 055. Alongside the launch colorway, the brand previewed future versions in dark brown and purple. Another notable reveal was the Norda 005 in triple black, as well as a silver version. New colors for the brand’s slides, planned for this year and next, were also on display.
Trail ready
Raide is expanding quickly from a focused set of highly technical products into a broader apparel line. Highlights included an expansion of its Thermal Dispersion range, now including a muscle shirt, singlet, and race shirt with an integrated pocket. The brand is also introducing windbreakers and rain jackets, including a rain shirt. Updates to its belt system are also coming, along with new collaborations planned for later this year.
Don’t worry, be happy
The Berlin brand continues to steadily expand its offering. This season’s highlights included a wide range of new tops made from recycled polyester and natural fibers, as well as semi-translucent fabrics, double-layered pieces, and jackets. Optimistic Runners also marked the launch of Lungs, its magazine project, which approaches running through an editorial and art-focused lens.
Workwear for the run
Alex Zono continues to build collections around playfulness and storytelling. In Paris, he presented a broad range of new items. The collection included performance long sleeves that referenced office shirts and French workwear, jackets inspired by retro tracksuits, and pieces ranging from technical outerwear to velvet. Shorts with “I love Cape Town” printed across the back added a more irreverent note, while new shirts and hats rounded out the offering.
Say “Aloha” to summer
Soar has developed its own running shoe. It is not a collaboration, and photos were not yet allowed. Visually, it looks different from much of the current market: extremely light, streamlined, close-fitting, and minimal. In a short test, the shoe felt responsive and unusually unrestrictive. The brand also showed updates across its apparel line, including snake and Hawaiian shirt prints, new colors, and new products such as a cropped vest.
Technical tools for technical terrain
Purple Mountain Observatory has built a strong following in hiking through its modern approach to jackets and technical gear. Some of its lighter outerwear has already been adopted by runners, and the brand is now moving more directly into trail running with a dedicated apparel collection. The line includes a short-sleeve tee, long-sleeve tee, and singlet in very light, breathable fabrics, as well as a modular rain jacket and warmer tops. PMO also showed graphic tees that could easily sit within a runner’s regular rotation.
Feeling iconic
Ciele’s key update focused on the Icon collection. Initially available in two styles, the range has now expanded to meet demand for the same fabric combinations across more categories. The Icn line now includes a T-shirt, new shorts, a singlet, half-tights, and a cropped tank, offered in different colors and new prints. Ciele also updated its headwear, including the FSTCap Ethereal, and introduced new items such as an overshirt.
Hello, Xero
Literary Sport focused on its upcoming collaboration with Xero Shoes. In typical Literary Sport fashion, the brand chose to rework the Genesis, a minimalist sandal, rather than take a more expected route. On the apparel side, the brand showed a new worker jacket and pants, bright yellow accents on its performance jersey, and a very soft baseball tee that quickly became one of the most talked-about items among visitors.
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Alfredo is a runner, writer, creative director, and cultural analyst based in Berlin. After years as a casual runner, his move to Berlin transformed his running into a vital practice for mental health and a source of tranquility during cold, early morning runs. His interest in clothes comes from uniforms and sportswear, combined with a love for innovation and research—which might explain why he meticulously charts his winter running gear.
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