Thomas and Meaghan give their first thoughts on the Hylo Athletics Impact, a shoe focused on sustainably from top to bottom. Featuring a 100% bio-based upper, superctitical nitrogen-injected midsole with added bio-EVA, and a 60% natural rubber outsole. Available now for $165.
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I saw this on LinkedIn and then came here to see if you knew about it. Sure nuf.
I think your struggle to find the words for this shoe indicates that their messaging isn’t dialed in. On the website, they don’t even have a clear value prop.
Personally, I’m rooting for them. I really want an eco-friendly trainer that works well.
They need to work on the messaging, but it’s not a bad start to go to market w this product that actually does what it’s supposed to. Can’t say that about MANY companies’ running shoes that don’t even try to take a new approach.