The latest collaboration from On and Loewe has arrived
Cloudventure 2, Cloudtilt, Ultra Jacket, Performance shorts, Soft Bra, Active Tee, and Active Tights
May 15, $70-$950
On Cloudventure 2
Swiss sportswear brand On and luxury fashion house Loewe (lo-eh-vay) are teaming up again for Spring/Summer 2025. The new release features a reimagined version of their Cloudventure shoe and an expanded ready-to-wear collection. It’s a blend of high fashion aesthetics and serious outdoor gear, now with an even stronger lean into urban versatility.
Although their previous efforts together seemed a little half-cooked, this time around the collection has a clear theme, thoughtful pieces, and a color palette that will make any runner want to grab one. Forget the black and welcome the complete green screen kit.
Collection includes bright colors of footwear and apparel
The centerpiece of this drop is the Cloudventure Loewe 2, a refined upgrade of the original collab sneaker. It mixes technical innovation with visual flair: a semi-translucent mesh upper, bold Loewe Anagram, and On’s trusted Cloudtec® and Helion™ cushioning. Add the marble-effect Missiongrip™ sole, and you’ve got a shoe built for comfort and traction.
There’s a broad palette too — from staple neutrals to a bold grass green and a red-white-blue combo — plus fresh colorways for the Cloudtilt in electric blue and pale pink.
Alongside the sneakers, the capsule collection includes outerwear and active On staples designed for movement. Engineered fabrics that breathe and stretch, with pieces like the Ultra Jacket in ripstop shell and the Active T-shirts in technical jersey. The color scheme on one side keeps things grounded in earthy tones like chocolate brown, but on the other side, you get splashes of energy, with bright blue and green that seem to have taken cues from Hollywood chroma backgrounds. It’s fashion-forward, but practical, with things like performance bras and tights for women rounding out a lineup made for real activity.
Shot by George Eyres and brought to life on film by Sam Davis, the campaign leans into the artistry of movement. It features athletes and performers—from rock climbers to dancers—set against the rugged terrain of Les Costes Males near Barcelona. There’s a clear message: movement isn’t just exercise; it’s a form of expression.
The collection drops May 14 online and at CASA LOEWE Madrid, and May 15 in stores, with both the Cloudventure 2 and Cloudtilt retailing for a whopping $550, with apparel pieces ranging from $70 (socks) to $950 (jacket).
You can shop both the men’s and women’s collections at the link below.
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Alfredo is a runner, writer, creative director, and cultural analyst based in Berlin. After years as a casual runner, his move to Berlin transformed his running into a vital practice for mental health and a source of tranquility during cold, early morning runs. His interest in clothes comes from uniforms and sportswear, combined with a love for innovation and research—which might explain why he meticulously charts his winter running gear.
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I’ve never had a $490 pair of shorts and I feel like I never will.