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Kith announced a new sports line and a new shoe with On
On Cloudzone and apparel pieces
February 21, 2025
Kith x On Cloudzone
On has been making a significant impact in the running world through its carefully curated, high-profile partnerships. Collaborations with brands like Post Archive Faction and avant-garde artist FKA Twigs highlight On’s ability to blend technical innovation with creative ventures. However, not all collaborations have been well received—its ongoing partnership with Loewe is still a topic of debate. Recently, On has collaborated with Kith to introduce a new silhouette called the Cloudzone.
Kith founder Ronnie Fieg first teased this collaboration in the brand’s Spring 2025 lookbook. Fieg is known for his eye for retro runners and has worked with numerous brands, so moving into modern performance footwear with this partnership makes perfect sense.
The Cloudzone, similar to On’s Cloudrise Cyclon, provides a neutral running experience enhanced by a double layer of the brand’s signature CloudTec cushioning. The Kith editions will be available in two tonal colorways—off-white and black—offering a versatile yet performance-oriented option. The design includes branding details that elevate its appeal: a reimagined On logo on the lateral side pays homage to Flushing Meadows–Corona Park’s Unisphere, while Kith branding is placed on the medial side above On’s Speedboard component. Even the shoebox features a co-branded design, underscoring the importance of this partnership.
In addition to the Cloudzone, this collaboration marks the launch of Kith’s latest initiative—K-Tech. Kith, as everybody else is expanding its offerings from streetwear into performance apparel, K-Tech aims to combine style and functionality using refined, technical designs. The collection features premium materials and innovative designs that ensure both style and performance work harmoniously.
K-Tech’s debut collection includes a range of workout essentials, such as matching sets, water-resistant nylon jackets, and technical headwear. Standout items like the Panelled Donovan Tee, Honeycomb Tech Heathrow Tee, and Active Nylon Griffey Runner Cap emphasize the line’s focus on breathable, high-performance fabrics. The Wrinkle Nylon Camper Bucket Hat completes the collection. The branding is subtle yet effective, allowing K-Tech to maintain its own identity while staying true to Kith’s aesthetic.
The entire lineup will be released on Friday, February 21, through Kith’s official website and retail channels. The Cloudzone will be priced at $160, making it an accessible yet premium addition to On’s collection. The full K-Tech apparel collection is available at the same time. You can check it out by using the shop links below.
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Alfredo is a runner, writer, creative director, and cultural analyst based in Berlin. After years as a casual runner, his move to Berlin transformed his running into a vital practice for mental health and a source of tranquility during cold, early morning runs. His interest in clothes comes from uniforms and sportswear, combined with a love for innovation and research—which might explain why he meticulously charts his winter running gear.
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