Swiftwick Launches New Capsule Collection, Brand Overhaul

Swifties Unite

Socks are a huge part of anyone’s running journey and we’ve certainly worn our share of stockings over the years. Some of them good, some of them bad, and some of them ugly (sorry, toe socks). All socks can feel good at first, but when you’re paying upwards of $20 a pair, you want to make sure they last.

I can tell you from personal experience that Swiftwick is one of the great ones that last forever, as I just wore a pair yesterday that I’ve had for four years, a record for someone who loses socks faster than Flea in a freezer (thank you to the three Red Hot Chili Peppers fans who will get that joke).

Dedicated to American manufacturing, the Nashville-based brand unveiled a brand overhaul last week, which includes a new website, product packaging, capsule collection, and more. The capsule collection includes an all-new Ciele collab with a simple and clean all-white or all-black Ciele CLB cap, with proceeds benefiting hometown run clubs in Nashville. I gotta say, it looks pretty good, as does the entire rebrand.

Of course, the usual stable of excellent socks is also locked and loaded for all your fall running needs, featuring the Aspire performance line of ultra-thin socks from no-show to crew, the Maxus max cushion sock, and the Flite XT mid-crew, my personal favorite.

Over the course of launch week, Swiftwick partnered with five run clubs to give away over 1,000 pairs of socks to athletes in the Nashville area. The company continues to invest in the local cycling community as well, through its support of long-time partner Oasis Bike Workshop.

You can pick up your own pair by using the shop links below or shop the whole collection at swiftwick.com.