Adidas and Pharrell Williams finally released their new shoe collaboration
Adizero Adios Pro Evo 1 colorway worn at the Olympics opening ceremony
$500 in-store at NYC Flagship store on Nov. 2, more TBA
The $500 Pharrell Adizero Adios Pro Evo 1
Without a doubt, when the Adizero Adios Pro Evo 1 was revealed, it created a huge buzz—mostly because of the price ($500), coupled with the suggestion that it should only be used for a race or two. It became the most expensive and exclusive shoe on the market, and it’s proven itself as a stellar running shoe, setting marathon records along the way.
Design-wise, it’s the pinnacle of bold simplicity. It influenced the next generation of Adidas shoes, and I can totally picture a Dieter Rams-type designer saying, “All white, three big black stripes, that’s it.” Honestly? It’s pretty rad.
Now, it only makes sense for Adidas to tap one of its elite creators to remix their elite shoe.
Pharrell first debuted this sneaker during a once-in-a-lifetime moment: carrying the Olympic Flame in Paris ahead of the 2024 Olympic Games. And let’s be real—while many of us were caught up in the symbolism of the event, we couldn’t help but zero in on those shoes.
Pharrell’s influence here is undeniable. His personal mission to promote well-being shines through in every aspect of this design. The “Earth” colorway—inspired by the natural hues of land, ocean, and sky—is a subtle nod to the beauty of our planet. Skater P (as the friends call him) is clearly conceptual with his approach.
But it’s not just about making the next big fashion statement. Pharrell focused on creating a running shoe that speaks directly to the heart of the running community while maintaining a deep connection to nature.
With this release, Pharrell and Adidas are reminding us that running culture is more stylish than ever. Often, when celebrities take a shot at designing a sneaker, they take an overly experimental approach that loses sight of the shoe’s intended functionality. This collaboration, though, is simple and stays true to the shoe’s original ethos.
It’s also a sign of the times. Now that regular sneakers are feeling played out and running has become the new wave, we’re definitely going to see more big-name experiments with elite, race-day shoes. Some might flop, others will sell out in minutes, but Pharrell’s take on the Adizero Pro Evo 1? That’s going to be a holy grail.
The combination of cutting-edge technology, inspired design, and a backstory tied to significant cultural moments makes this shoe something special. Just wait and see.
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The Adidas x Pharrell Adizero Adios Pro Evo 1 releases November 2 at the Adidas flagship store in New York City. Prefer the black and white version of the shoe? You can pick it up at adidas.com or Running Warehouse, will availability lasts.
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Alfredo is a runner, writer, creative director, and cultural analyst based in Berlin. After years as a casual runner, his move to Berlin transformed his running into a vital practice for mental health and a source of tranquility during cold, early morning runs. His interest in clothes comes from uniforms and sportswear, combined with a love for innovation and research—which might explain why he meticulously charts his winter running gear.
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