What You Need To Know
- COROS adds mountain running legends Kilian Jornet and Emelie Forsberg to roster
- Both athletes have selected the COROS APEX Pro as their primary GPS Watch
- Do other GPS watch companies even have elite athletes anymore?
Coros continues its breathtaking ascent into the GPS stratosphere with today’s announcement of new roster members Kilian Jornet and Emelie Forsberg. Without a doubt, Jornet is the GOAT of mountain running and ski mountaineering, collecting wins in the most epic trail races on earth, ranging from the Western States Endurance Run to the Ultra-Trail du Mont-Blanc to Skyrunner Ultra Series.
Jornet’s partner Forsberg is a mountain and ski mountaineering legend as well, with multiple wins in the Skyrunner Ultra Series and podium finishes in the ski mountaineering World Championship and World Cup.
With these signings, Coros continues to amass a roster with some of the greatest athletes in the endurance sports world. That roster now includes the greatest marathoner ever in Eliud Kipchoge, legendary climber Tommy Caldwell, Olympic marathon bronze-medalist Molly Seidel, ultrarunning world-record holder Camille Herron, and Boston Marathon winner Des Linden. It’s basically the Avengers squad of distance sports.
Jornet and Forsberg will use the Coros Apex Pro as their go-to watch (foregoing the more adventurous-but-bulky Vertix 2). The Coros Apex Pro features include Ski Touring mode with auto ascent/descent detection, SpO2 (pulse oximeter) sensor with specially designed altitude mode, trail running mode, global topographic off-line maps, sapphire glass, and more.
Despite a lull in the racing schedule thanks to Covid (and two pregnancies for Forsberg), the two athletes are ready for a slate of racing in 2022. Jornet’s schedule includes a return to UTMB where the former Chamonix-area resident is a 3-time champion, the Hardrock Hundred (4-time champion), and Sierra-Zinal (9-time winner, including the last 5 editions).
To forge the relationship and to allow Jornet and Forsberg to experience the product in a performance setting, Coros Co-Founder Lewis Wu traveled to Norway to meet them both, joining Kilian for one lap of his local ski-mountaineering training loop.
“When considering athlete partnerships, my typical way of connecting with the athlete is to go out and participate in their sport alongside them,” said Lewis Wu. He added, “I had to drag my ski equipment with me on a lengthy business trip through multiple European cities, just for a few hours adventure with Kilian…It was worth it.”
Robbe is the Senior Editor/Review Manager for BITR. He lives in Baltimore with his wife and two sons and runs with the Faster Bastards. When he’s not running in weird places or getting injured in odd ways, he can be found hiking, camping, bikepacking, or hanging with friends.